CASE STUDY: “SHE4ME” is a multiple award-winning 5 minute music PSA that promotes the acceptance of Marriage Equality & LGBTQ rights in the mainstream. The video was Executive Produced by Melke Pty Ltd & Fosterchild records in conjunction with Marriage Equality USA. The 30-sec edit below aired on multiple networks in the USA.

PROJECT BRIEF

CLIENT: Gay singer/songwriter Jen Foster.

TASK: Re-brand Jen via the release of a new song & video.

STRATEGY: Create a mainstream anthem using Jen’s song “She” to support Marriage Equality in the USA. Brand: She4MarriageEquality (She4Me).

EXECUTION: Engage the #1 director of LGBT films to storyboard a music video, cast actresses from within the LGBT community, negotiate sponsorship agreements with venues, mainstream and LGBT media, West Hollywood Tourism and other support groups. Secure Marriage Equality USA as a Co-executive Producer and build an Army of Love “The Love Warriors” to take the promotion to Social Media and solicit Celebrity & mainstream support.

RESULT: SHE4ME went on to generate more than 4 million views including multiple uploads translated into different languages. SHE4ME was invited to be showcased at multiple film festivals in the UK, Italy and the USA and was awarded the 2015 OutMusic Video of the Year.

Brian Silva
Executive Director
Marriage Equality USA

  TESTIMONIAL 

  MARRIAGE EQUALITY USA

“Our partnership with Ms. Melke and the SHE4ME project is far and away the most successful commercial endeavor we have ever participated in and we are extremely proud of it. Because of their professionalism and the project’s’ success, we honored Ms. Melke and her leadership team as our Community Partner Honoree at our Los Angeles Garden Party & Awards in 2015.

I would happily work with Ms. Melke on another project to further the cause of human rights both nationally and globally.”